FARFETCH CHINA

FARFETCH China Campaign Collection

A series of localized digital campaign experiences shaped around brand content, interaction and community operations.

CLIENT · FARFETCH CHINADIGITAL EXPERIENCECAMPAIGN DESIGN

Case 01

ANNUAL-BILL 2021

An annual recap built from product and user activity, designed to encourage reflection and sharing.

FARFETCH Annual Bill 2021 scene
FARFETCH Annual Bill 2021 interface

Case 02

ANNUAL-BILL 2022

A gamified annual bill combining product characteristics, user data and shared cultural memories.

FARFETCH Annual Bill 2022 character interface
FARFETCH Annual Bill 2022 interaction scene

Case 03

LUCKYDRAW

A lightweight campaign that connects task completion with opportunities to enter a lucky draw.

FARFETCH lucky draw interface
FARFETCH lucky draw in use

Case 04

SECOND-LIFE

An in-app resale experience that helps extend the useful life of items left in customers’ wardrobes.

FARFETCH Second Life circular fashion interface
FARFETCH Second Life project screen

Case 05

FIFI — FARFETCH China PRIVATE DOMAIN

A private-domain content and campaign experience for FARFETCH China.

FIFI FARFETCH China key visual
FIFI FARFETCH China mobile interface

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